The Won Report is an annual survey of the world’s top direct marketing campaigns as measured by the awards they win.
It has just published its 2008 rankings (www.thewonreport.com) and at No.14 among the Top 20 campaigns of the year is a little gem from Argentina.
Natural Servicios sells gas-powered heating systems for swimming pools. They wanted to talk to the owners of pools about their products. The only problem was, there are no handy off-the-shelf lists of pool-owners they could buy. So they made their own by turning to Google Earth and searching the suburbs of Buenos Aires by air. Then they linked the online evidence to an offline address, and sent a simple mailing of a rubber ring and a video showing a pool party celebrating the new warmer water.
Sales are up 70% on last year.
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