Simon Veksner writes one of the most-viewed advertising blogs in the UK. He’s one of a relatively rare breed – an advertising creative whose interests go beyond the latest Nike commercial. When he’s not winning awards for BBH with art director Nick Allsop for (most recently) Levis (“Cheerleaders” – winner at the UK’s Big Awards, if you want to know) Simon looks at the world around him.
And what he saw very recently was a bus-side selling atheism. It turns out that Ariane Sherine has raised well over £100,000 to run a campaign expressing the simple view that by all rational criteria there cannot possibly be a God. Make that Gods, plural, come to think of it.
Simon invited readers of his blog (http://scampblog.blogspot.com) to help Ariane by creating some more advertising ideas promoting Godlessness.
Now, if you google ‘atheist bus campaign’, there is page after page of url’s. Tens of thousands of people are talking to each other about God. Or the lack of Him.
Ariane is raising money hand over fist. Simon is getting some very witty contributions from imaginative people from around the world. It is a perfect demonstration of social media at work and if I was God, I would be looking for an agency. Now.
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