Most agency Christmas cards are crap.
This is usually because the approval process is unbelievably painful. More people get involved than would do on the client side buying even a major TV campaign.
For agencies desperate to show what they can do, it’s a creative opportunity wasted.
Last year, Shackleton, Madrid, managed to win awards around the world with their card.
They figured that their clients would either want a traditional ham or they’d like something shiny and tecchy. So they decided to give them both. The i-Ham, a brilliant pastiche of Apple design and finest Spanish porker.
This year, the one electronic card that stands out above a largely disappointing inbox, is AKQA’s offering. I hope it leads to some nice presents at The Big Awards, Cannes, etc.
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