No-one is entirely sure what makes a piece of video go viral. Some agencies think it’s got to be a bit naughty (the boys behind the Fleggaard video) and some think it’s got to be entertaining:
Most, however, simply can’t predict what will happen. Russell Davies, the brilliant commentator on all things cyber (russelldavies.typead.com) has written that many companies would be better off hiring more people to talk to consumers one to one than running ad campaigns on TV.
And Transport for London seem to have been listening. They seem to have someone on the payroll whose job it is to surf the net, plugging TfL’s latest video wherever he goes. His job is to go out and make audiences. Which is interesting.
He’s cheaper than a network spot and he seems to be doing his job pretty well. So on his behalf, have a look at the video here and then go to www.dothetest.com.
Here you will find a piece of film that has gone wildly viral not just thanks to Martin Uttley but because it is amazing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment